Here we define strategic marketing and explore some marketing degrees and careers. Define strategic management and its four key attributes define. Marketing management implementing programs to create exchanges with target buyers to achieve organizational goals demand management finding and increasing. Notes for abe level 6 diploma module strategic marketing management. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994.
Strategic marketing management strategic management involves planning, implementation, and evaluation implies ongoing revision of the marketing program, based upon feedback consistent with the firms mission statement and based upon clear goals and objectives. Download strategic management notes pdf for mba 2020. Chapter three 21022017 strategic marketing management. Strategic management full notes linkedin slideshare. Customer segmentation and customer value proposition pdf 4. Strong and strategic marketing plans may be built from this style of management. This type of management may help discover other marketing opportunities. This involves a number of activities such as product planning, pricing, promotion, use of. The 11th edition provides students in strategic marketing, policy, planning, and entrepreneurship courses.
Marketing managers have to design marketing programmes for their products and develop good customer. This entails understanding the environment the business is operating in. Chapter one introduction to strategic marketing learning objective after completing this chapter, the student will be able to. Describe the nature and scope of strategy examines historical evolution of strategic management, identify and explain the marked differences between strategic. These notes have been prepared to help you quickly revise during the semester exams. Summary strategic management chapter 19 exam 15 may 2014, questions exam 12 may 20, questions business economics revision notes multiple choice questions strategic management notes on book pages 2 30. Kotler on strategic marketing by john roberts, alvin silk, glen urban volume editor, and jerry wind 1. Paperwork such as invoices, tickets and despatch notes. Specifically, to integrate the different functional areas of business e.
Get complete strategic management books, ppt, courses, case study, mcq, syllabus, question paper, questions and answers. Find materials for this course in the pages linked along the left. Strategic planning creates and maintains a fit between the. The purpose of this course is to enhance your ability to do the job of a general manager responsible for strategic performance.
The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decisionmaking. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Marketing strategy mba notes 2010 dr amit rangnekar. Strategic management notes pdf, book, paper mba 2020. Strategic marketing management linkedin slideshare. The strategic marketing process how to structure your marketing activities to achieve better results written by moderandi inc. Pdf explanation of the strategic marketing management. Lecture notes strategic marketing measurement sloan. Strategic marketing management contents marketing management teaches you how to grow your firm through marketing leadership. International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways. Strategic management notes lecture notes, lectures 1. Philip kotlers contributions to the field of marketing philip kotlers status as a major thought leader in marketing is widely recognized.
Learning objectives i knowledge and understanding concepts, paradigms and processes of marketing strategic marketing theories, models and concepts organisationwide nature of marketing strategic marketing planning process and techniques in the context of globalisation information technology. Strategic market management, helps managers identify, implement, prioritize, and adapt marketdriven business strategies in dynamic markets. Strategic marketing management mktm 3161 ects6 chapter one introduction to. The presenters of this workshop challenged producers to consider what their individual firms marketing strategy was and to identify alternative strategies. The strategic marketing delineates 3rs emphasizing the right products for right growth markets at right time. Strategic management is the process by which top management determines the longterm direction of the organization by ensuring that careful formulation. Planning is an important aspect of strategic thinking and management. Strategic marketing is incorporated in many different marketing and business careers to help organizations make the most profit by understanding what the consumer wants. Strategic planning is a disciplined process for making key decisions and agreeing on actions that will shape and guide what an organisation is, what it does, and why it does it.
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Strategic marketing management definition bizfluent. Strategic marketing management lecture notes mark3082. Schools offering marketing degrees can also be found in these popular choices. Lecture notes, lectures 112 lecture slides, textbook, group activities essay strategic marketing management approach of aldi within australia grade 78% summary principles of marketing philip kotler, gary armstrong reflective assignment final reflection 1 mark3082 week 2 readings summary.
Strategic surprisingly, here there is ready agreement. Geoinformationgeoinformationand ict in market research and ict in market researchand ict in market research marketing notesmarketing notes. What is marketing marketing is the management marketing is the management process that identifies, anticipates and satisfies customer requirements profitablyprofitably. Lecture notes strategic management i sloan school of. Strategic management lecture notes,ebook,pdf download for. Mnm3709 strategic marketing mnm3709201410e1 mnm370920156e1 mnm370920176e1 mnm370920186e mnm3709questions and answers mnm3709selfassessmentquestions response strategies skip to content press enter. Geoinformation and ict in market research marketing notes. Marketing is the management marketing is the management. Senior management must coordinate these functional plans in a mann er that will. Mba international marketing management summary ebook.
There are few lecture notes with me that i will share later. Porters frameworks and the resourcebased view of the firm pdf 1 1. List of key topics covered in mba international marketing management summary ebook, lecture notes. Describes the direction an organization will pursue within its chosen environment and guides the allocation of resources and effort peter bennett, dictionary of marketing terms, ama 1988. To more effectively develop or alter business strategies 3. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a shortage of goods and services to a buyers market one with an abundance of. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. They participated in extensive interviews and provided documentation from their own strategic management efforts.
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